EDITION Hotels – Luxury Brand Experience UI + Content Build

The goal was to preserve the editorial, fashion-magazine feel while making it easier for users to browse destinations, discover offers, and take action to reserve rooms.

This project focused on presenting each hotel as a unique cultural story, not “just another chain” — while maintaining fast conversion paths.

Scope of Work:

• Content restructuring + homepage messaging
• Luxury brand tone copywriting
• Destination navigation UX logic
• Product-style merchandising structure for “Shop EDITION”
• Editorial content sections for The Broadsheet Magazine
• Seasonal & pre-opening hotel promotion modules

Result:
A refined, magazine-inspired homepage experience that communicates ultra-luxury, provides storytelling + commerce together, and supports efficient booking funnel movement.

Luxury content + UX crafted by Nexi Bloom LLC