WordPress Website Plan for Easy Halloween Makeup

Key Features of the Website

1. Homepage

• Welcome Section:
  • A visually engaging hero banner with an image or video of mother-daughter makeup moments.
  • A headline: "Easy Halloween Makeup – Kid-Friendly Tutorials & Products for Your Little Munchkins!"
  • A call-to-action (CTA) button: “Explore Tutorials” or “Shop Products.”
• About Us Preview:
  • Briefly introduce the story behind Easy Halloween Makeup with a CTA linking to the full About Us page.
• Highlight Sections:
  • “Our Top Tutorials”: Showcase 3-4 popular tutorials with thumbnails and short descriptions.
  • “Shop Featured Products”: Highlight 3-4 kid-safe makeup products with links to the shop.

2. Tutorials Page

• Categorized tutorials for easy navigation (e.g., Halloween Looks, Everyday Play, Festive Themes).
• Video embeds or image step-by-step guides.
• "Products Used" section under each tutorial with links to purchase the items.

3. Shop Section

• E-commerce Integration:
  • Use WooCommerce for product listings and sales.
  • Products will include kid-safe makeup sets, brushes, and other essentials.
• Product Pages:
  • High-quality images and detailed descriptions.
  • User ratings pulled from Amazon (e.g., showing +4-star products).
  • Add-to-cart functionality with links to Amazon if purchases are redirected there.

4. About Us Page

• Share the heartfelt story behind Easy Halloween Makeup.
• Highlight the brand’s commitment to kid-friendly, safe products and tutorials.
• Add a photo or video of the founder with her daughter to make it personal and relatable.

5. Blog

• Regular updates with posts like:
  • “Top Kid-Friendly Makeup Brands to Try”
  • “DIY Halloween Costumes & Makeup Ideas”
  • “Makeup Tips for Sensitive Skin in Kids.”

6. Contact Us Page

• Contact form for inquiries.
• Links to social media platforms.
• A subscription form for newsletters or updates on new tutorials.

7. Testimonials and Reviews Section

• Showcase feedback from other parents about the tutorials and products.
• Integrate review snippets for makeup products directly from Amazon.

Technical Details

Theme Recommendation

• Use a responsive and kid-friendly WordPress theme, such as:
  • Divi (for design flexibility).
  • Astra (lightweight and fast).

Plugins to Use

1. WooCommerce: For the shop functionality.
2. Elementor: For drag-and-drop page design.
3. WPForms: For the contact form.
4. Yoast SEO: To optimize pages for search engines.
5. Amazon Affiliate for WordPress (AAWP): To integrate and display Amazon products.
6. Smash Balloon: To show Instagram feeds featuring makeup tutorials.

Visual Design

• Color Scheme: Playful yet elegant with pastel shades (e.g., pinks, purples, and light blues).
• Font Choices:
  • Headings: Fun and bold typography (e.g., Poppins or Caveat).
  • Body Text: Simple and readable (e.g., Roboto or Lato).
• Imagery: High-quality photos and videos showcasing makeup looks.