- 10919 Stancliff Rd, Apt 4107 Houston, TX 77099
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Office Address
10919 Stancliff Rd, Apt 4107 Houston, TX 77099
10919 Stancliff Rd, Apt 4107 Houston, TX 77099
A keyword audit checks whether the words your website is built around match the words people type when they want what you sell. Put simply, it compares three lists: the terms each page is written for, the queries those pages really appear for, and the searches your customers make that no page answers yet.
Most sites never get that check. Someone picks keywords during the launch, the business adds services and blog posts over the years, and nobody goes back to see how the pieces fit. Two pages end up chasing the same phrase. A new service has no page of its own. A page that took weeks to write targets a phrase nobody searches. None of this announces itself, because the site still looks fine and still gets some visits.
The audit makes those problems visible and puts them in order. It does not create demand, and it cannot turn a weak page into a strong one. What it gives you is a clear picture of where your effort is going and where it is leaking away, so the next page you write or edit has a reason behind it. For a small business, that often means fewer, stronger pages instead of a long list of weak ones.
Every audit we run works through the same eight checks. Each one answers a specific question about your site, and each ends in something you can act on. Sites differ, so the weight we give each check changes with your situation. A single-location plumber needs more attention on local terms, while an online store spends more time on intent and on overlap between product and category pages. Here is what each check involves.
The eight checks feed one another. The baseline tells us what to map, the map exposes overlap, intent decides what to do about each gap, and prioritization puts the whole thing in order. That is why we run them together instead of selling them one at a time. We write every finding so that a reader who has never opened Search Console can follow it, with the evidence beside the recommendation and a plain reason for each change.
You receive documents, not a login to a tool. Everything is written so you can use it without us, or pass it to your own web person. The audit arrives in three parts, and we describe each one here instead of showing sample data, because figures from another site would tell you nothing about yours.
One row for each page that matters. Columns hold the page address, its primary keyword, secondary terms, the search intent, current average position from Search Console and a status of keep, edit, merge or create. It is a working file you can sort and filter, and it stays useful long after the audit ends.
A ranked list of changes with a short reason beside each one. For every page we give the title, heading and copy changes we recommend, plus overlaps to fix and new pages to write. Items are grouped as quick edits, medium projects and longer builds, so you can start this week.
A short plain-English summary of what we found, followed by a call where we walk through it and answer questions. You leave knowing what to do first, what can wait and what is not worth your time. Decisions from the call are written into the summary afterward.
A note on what this service is not. It is a review of what you target, what you rank for and what to do next. It is not a full technical audit, a link analysis or a promise of rankings, and we do not sell a dashboard. If you want those wider checks, that is a different job, covered in the comparison below. The data comes mainly from your own Google accounts and from keyword research we run ourselves, so we ask for read-only access and nothing more.
The audit runs in five stages. Most sites take a few weeks from the first call to the walkthrough, depending on size and on how quickly access arrives. We tell you at the start what we need from you and when, so nothing stalls while a login is hunted down. Here is the order of work.
These three terms get mixed up, and the confusion costs people money. They answer different questions, so a quick comparison helps you buy the right one.
| Service | Question it answers | Main output | When it fits |
|---|---|---|---|
| Keyword research | Which terms could we target? | A list of new terms with volume, difficulty and intent | Before a launch, a new service or a content plan |
| Keyword audit | Are we targeting and ranking for the right terms already? | Keyword map, priority list and page-level changes | When a site exists and results feel off |
| Full SEO audit | What is holding the whole site back? | Findings across technical health, on-page work, links and content | When the cause is unclear or a redesign is coming |
Our audit sits in the middle row, and it borrows from the first when a gap needs a new term. It does not replace the third. If your pages load slowly, break on phones or throw crawl errors, no keyword change will fix that, and you should start with our full SEO services, which cover technical work, on-page changes, links and content. Some businesses buy the keyword audit first because it is the smaller job, then decide whether broader work is justified. That is a sensible order, and we will say so plainly when the answer is no. The wrong purchase is the expensive one. A business that needs fresh terms for a new service should buy research, a business with a muddled existing site should buy the audit, and a business with a broken site should fix the site first.
Request a free SEO review and we will show you what we find, with clear next steps.
You do not need an audit every quarter. These are the situations where one tends to pay for itself.
One caution. If your traffic is healthy and leads are steady, an audit may show only small tweaks. We would rather tell you that than sell you a report. A quick way to test yourself is to list your five most important services and search for each one in your own words. If the page you expected does not appear anywhere in the results, that is a useful hint that the keywords and the pages are not lining up.
A keyword audit suits any business with a website of at least a few dozen pages. It suits a brand-new five-page site less well, because keyword research for the plan is the better buy there. Four kinds of site tend to get the most from it.
Local service businesses. Plumbers, clinics, contractors and similar firms often have one page covering many services, or many near-identical pages for different suburbs. The audit sorts out which pages deserve to exist and what each should target.
WordPress sites. Themes and plugins make adding pages easy, which is exactly how overlap creeps in. Our WordPress SEO work covers the technical side, and the audit shows what the pages should be aiming at.
Online stores. Product and category pages often compete for the same phrases. If you run a store, our BigCommerce SEO page covers store-specific search work.
Businesses with a blog that grew without a plan. After a few years of posts, topics repeat and old articles compete with newer ones. The audit shows what to merge, refresh or retire, and which old posts deserve a rewrite because they still draw people in.
A keyword audit is usually a one-time fee, not a monthly retainer. Prices vary widely, and most published figures come from agency blogs, so treat what follows as a rough market range and not a quote. Guides from Epidemic Marketing and SEOProfy, both read in October 2026, put one-time SEO audits and similar projects at roughly $500 to $5,000, reaching $10,000 for large sites. A keyword audit is a narrower job than a full audit, but we cannot point to a verified figure for it alone, so use that band as a loose guide.
We do not publish a fixed price here, because the work is scoped to your site. Four things move the number: how many pages the site has, how many competitors we compare, how many local variants you need and whether you want briefs written for new pages. We look at your site briefly, quote a fixed amount in writing and list exactly what you receive.
Be careful with very cheap quotes. Some are automated exports with no analysis behind them, and a few do not say what you get. For wider context, read what SEO costs in the Houston area, or see our pricing page.
For a typical small business site, expect roughly two to four weeks from access to walkthrough. Sites with hundreds of pages take longer. We give you a date when we scope the work, and we tell you early if something slows it down.
When the report lands, you have three options.
Any of them is fine. Changes take time to show in search, so nothing happens the day you edit a title. If you later wonder whether paid help is working, our guide on how to tell whether SEO is working gives you questions to ask. Whichever route you pick, keep the keyword map. It is the document that stops the next round of pages from repeating the old mistakes.
Nexi Bloom is a web and SEO agency in Houston, TX. SEO, content and website work sit with one team, so when the audit says a page needs rewriting or a site needs a fix, you do not have to brief three companies. Reports are written in plain English, with the reasoning shown. We do not guarantee rankings, because nobody can, and we tell you when something is not worth doing. We also tell you straight what this service is: a focused, one-time review, not software and not a full SEO program. Independent review sites that mention the agency are listed below. Reading what others say is a better test than reading our own claims.
Reviews are shown as posted by customers on each platform. We do not edit them. Ratings and counts are taken from each profile on the date shown.
Send us your website address and the two or three services you most want to be found for. We will take a short look at your pages and reply with an honest view on whether a keyword audit is worth buying now, or whether something smaller or broader fits better. There is no obligation, and you can reach us through our free review form at any time.
Share your website address and the services you want found, and we will reply with clear next steps.
